Usable
Useful
Beautiful


Differentiating
So if we have something that´s usable and useful — are we done then? No, of course not. We all need beauty in our lives. Feeling visually attracted when using a product or service is an important factor for liking it. And once again the user centred method is a key factor: beauty differs from person to person, so you need to know who you are addressing.


Ocean´s Methods:
Customer Insight & Design Research, Service Benchmarking & Online Positioning, Brand Evaluation, Creative Workshops and User Testing.

040407
On April 26th, the Wireless Sweden 2004 Conference kicks off and Sofia is one of the speakers. Click here if you´d like to participate.
040407
Ocean´s first banner containing filmed material is a huge sucess for sperospel.se. Watch it here, if you have Flash 7x installed.
040211
SperoSpel.se chooses Ocean.
(In Swedish)
031117
This weeks issue of Veckans Affärer, Sweden's most renowned business magazine, have an article called “A lot at stake for Nokia”, where an interview with Sofia is part of the text.
031106
Malmö University asks Sofia to present on Interface Design as a part of the course; Product Development and Design.
031105
Ledstiernan.se is released. Ocean is responsible for a graphical face-lift on the corporate site for this Swedish venture capital firm.
031104
Anders “Nome” Norman and our old pal David Schwieler kicks off this years course ‘Opportunitites for an Interactive Brand’ for the senior design and copywriting class at Berghs School of Communication.
031010
Ocean starts a collaboration with Audumbla Pilots on an internal tool for Vattenfall.
030922
Ocean kicks off a pilot project on graphic user interface design for Orange UK.
030731
Ocean is assigned to develop the graphic user interface of one of Spring Mobil´s upcoming services. Spring Mobil is one of SwedenÕs four GSM-license owners.
030730
IBC invites Sofia as a speaker at the World Handset Forum in Barcelona, November 18-19.
030627
Swedish article about our new product, the Eazer. Read it in Swedish at Competence .
030625
Ocean signs a six month contract with Motorola, Italy to investigate mobile trends in Sweden.
030611
Sofia lectures on GUI design for mobile phones at the Interacation Design course at University of Uppsala.
030601
Chambersign contracts Ocean to design the graphic user interfaces of their secure transactions online services.
030523
Ocean starts co-developing a TV-format with EFTI, Sweden's coolest production company for TV and commercials, based on an original concept by Ocean.
030512
Universal Music Publishing asks Ocean to design their periodical News Letter.
030516
Another Samsung-related news article about us: Read it in Swedish at Ny Teknik.
030424
Ocean speaks at International Mobile Seminar. Read more
030418
PMN publishes Ocean article on User Centred Design for mobile phones. Read more
030321
Ocean holds Mobile Design Seminar. Read more
030213
Samsung selects Ocean for European project. Read more
030212
Ocean Observations designs graphic user interface for Samsung UMTS phone. Read more