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| Press Release. Stockholm 2003-02-12 |
| Ocean Observations in cooperation with Samsung Electronics |
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| THE SWEDES ARE STILL KICKING! |
"It is both flattering and overwhelming to be chosen as a partner when one of the world's
most successful companies is scanning Europe for experts to cooperate with", says Sofia Svanteson, CEO, Ocean Observations.
When Samsung during the fall of 2001 was looking for a European expert in interactive medias, the small Stockholm based agency Ocean Observations was singled out. Competing with three London based design firms Ocean Observations was able to win the contract to deliver interaction design and visual design for a project at the Mobile Human Interface Team of Samsung Electronics.
"To facilitate emotionally and functionally fitted mobile phones to local European customers, Samsung was looking for a local user interface consulting firm in Europe. We were lucky to find a proper firm, who could deliver a solution based on those means", says Ph.D. Byeong C. Hwang, Senior Researcher and Manager of Samsung Electronics Mobile Human Interface Team.
"A large portion of the project, which has involved most of our resources during 2002, has revolved around culture. Differences and similarities between Asian and European culture, common grounds in behaviours and attitudes. And all of this must be manifested in the interaction design and the visual design of the interface. It has been very rewarding, and very exciting to receive the feedback now that we have delivered our work", says Jesper Wiking, Visual Designer at Ocean Observations.
"We are proud of being one of the world's leading companies' partners when they focus on usability and user centred design for future European mobile phones. But at the same time,
we hope more companies within this business will realise the importance of a user centred focus", ends Sofia Svanteson.
For more information please feel free to contact Sofia Svanteson, CEO.
Telephone +46 8 675 01 73
Ocean Observations AB was founded in the autumn of 2001 to show the world the explosive power of combining a user focus with creative concepts and dazzling designs. Ocean Observations are experts in User Centred Design. We focus on delivering usable, useful and highly creative designs for interactive medias.
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people
in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.
http://www.samsung.com
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