Baby you can drive my car

Although we have yet to see flux-capacitor driven Deloreans flying around in our cities, there are a lot of things going on in the automotive industry. Drivers now expect full connectivity with their digital life while behind the wheel, which puts a lot of pressure on car manufacturers to develop interactive setups that are safe and non-distractive. Considering the extraordinary environment of the driver in every step, we work to tailor the experience to real needs and behaviors. We include the entire context in the design equation, from stressful traffic situations and problems finding your destination to disruptive events like incoming text messages and young, demanding back-seat passengers.