With a deep fascination for Japanese culture and society we discovered several resemblances to the Japanese in our own company culture. And there was a word for it, Kaizen.

Kaizen is Japanese for “improvement”, or “change for the better” and refers to a philosophy or practice that focus upon small creative investments that continually solve large numbers of small problems. This means that when everybody at a company makes small contributions daily the overall result will improve.

Kaizen is also about powerful teamwork, advocating appreciation and respect for each member. It promotes creative criticism and encouragement. By embracing this philosophy, we utilize all creative minds in all internal and client processes, constantly striving to improve our performance, as everybody’s goal and responsibility. We encourage our clients to also adopt this way of thinking, to include their co-workers and customers in the relentless pursuit of products and services people love to use.