About
We helped provide chefs worldwide with an essential tool that will make their workdays easier, regardless if they work in a school cafeteria or at a Michelin star restaurant. And Electrolux got a huge competitive advantage against their strongest competitor.

Problem
The current ovens were not optimal for serving several different user groups in a stressful environment such as a restaurant kitchen.

Solution
Ocean Observations came up with a new flexible digital user interface design supporting several different user modes and behaviours, replacing the old rigid control system based on knobs and buttons. We performed deep interviews, shadowing, customer journey mapping, interactive prototyping and eventually designed the complete user interface.